:root {
  --ivory: #f7f0e6;
  --paper: #fffaf2;
  --paper-deep: #eee2d3;
  --plum: #4a1736;
  --plum-dark: #351127;
  --berry: #8e3f60;
  --clay: #934e48;
  --sage: #80846a;
  --ink: #34232d;
  --muted: #705e67;
  --line: rgba(74, 23, 54, 0.22);
  --shell: min(1180px, calc(100% - 48px));
  font-family:
    Inter,
    ui-sans-serif,
    system-ui,
    -apple-system,
    BlinkMacSystemFont,
    "Segoe UI",
    sans-serif;
  color: var(--ink);
  background: var(--ivory);
  font-synthesis: none;
  text-rendering: optimizeLegibility;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  min-width: 320px;
  margin: 0;
  overflow-x: hidden;
  background: var(--ivory);
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

.shell {
  width: var(--shell);
  margin-inline: auto;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  padding: 12px 16px;
  transform: translateY(-180%);
  border-radius: 10px;
  color: white;
  background: var(--plum);
}

.skip-link:focus {
  transform: none;
}

.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 98px;
  border-bottom: 1px solid var(--line);
}

.wordmark,
h1,
h2,
.positioning,
.site-footer strong {
  font-family: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
}

.wordmark {
  font-size: clamp(2rem, 3vw, 2.8rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  color: var(--plum);
  text-decoration: none;
}

.header-link {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  border-bottom: 1px solid var(--plum);
  font-size: 0.94rem;
  font-weight: 650;
  text-decoration: none;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.04fr) minmax(360px, 0.82fr);
  column-gap: clamp(50px, 8vw, 112px);
  padding-block: clamp(62px, 8vw, 112px) 38px;
}

.hero-copy {
  align-self: center;
  padding-bottom: 48px;
}

h1 {
  max-width: 780px;
  margin: 0;
  color: var(--plum);
  font-size: clamp(3.7rem, 6.2vw, 6.75rem);
  font-weight: 600;
  line-height: 0.97;
  letter-spacing: -0.055em;
}

.hero-lead {
  max-width: 630px;
  margin: 34px 0 0;
  font-size: clamp(1.12rem, 1.5vw, 1.35rem);
  line-height: 1.58;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 24px;
  margin-top: 38px;
}

.button {
  min-height: 52px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 24px;
  border: 1px solid transparent;
  border-radius: 11px;
  font: inherit;
  font-weight: 720;
  text-decoration: none;
  cursor: pointer;
  transition:
    transform 160ms ease,
    background-color 160ms ease,
    box-shadow 160ms ease;
}

.button-primary {
  color: white;
  background: var(--plum);
  box-shadow: 0 10px 30px rgba(74, 23, 54, 0.16);
}

.button:hover {
  transform: translateY(-2px);
}

.button-primary:hover {
  background: var(--plum-dark);
}

.pilot-status {
  color: var(--muted);
  font-size: 0.88rem;
  white-space: nowrap;
}

.pilot-status::before {
  content: "";
  display: inline-block;
  width: 8px;
  height: 8px;
  margin-right: 10px;
  border-radius: 50%;
  background: var(--berry);
}

.hero-visual {
  align-self: end;
  margin: 0;
}

.hero-visual img {
  aspect-ratio: 3 / 4;
  width: 100%;
  max-height: 670px;
  object-fit: cover;
  border: 1px solid rgba(74, 23, 54, 0.45);
  border-radius: 999px 999px 18px 18px;
  box-shadow: 0 30px 70px rgba(69, 38, 32, 0.12);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.needs-chain {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 14px;
  margin-top: 44px;
}

.needs-chain span {
  min-height: 82px;
  display: grid;
  place-items: center;
  border: 1px solid rgba(74, 23, 54, 0.18);
  border-radius: 50% 46% 48% 42%;
  color: var(--plum);
  background: rgba(255, 250, 242, 0.7);
  font-family: "Iowan Old Style", Georgia, serif;
  font-size: clamp(1.1rem, 1.5vw, 1.38rem);
  font-style: italic;
}

.needs-chain span:nth-child(2n) {
  transform: translateY(8px) rotate(1deg);
  background: rgba(213, 166, 159, 0.18);
}

.needs-chain span:nth-child(3) {
  transform: rotate(-1deg);
  background: rgba(192, 158, 113, 0.13);
}

.value-section {
  margin-top: 44px;
  padding-block: clamp(80px, 10vw, 140px);
  background: var(--paper);
  border-block: 1px solid rgba(74, 23, 54, 0.12);
}

.positioning {
  max-width: 950px;
  margin: 0 0 76px;
  color: var(--plum);
  font-size: clamp(2.2rem, 4.3vw, 4.6rem);
  line-height: 1.05;
  letter-spacing: -0.035em;
}

.positioning strong {
  color: var(--berry);
  font-weight: 600;
}

.value-list {
  border-top: 1px solid var(--line);
}

.value-item {
  display: grid;
  grid-template-columns: 100px minmax(0, 1fr);
  gap: 24px;
  padding: 40px 0;
  border-bottom: 1px solid var(--line);
}

.value-number {
  color: var(--clay);
  font:
    600 0.85rem/1 ui-sans-serif,
    system-ui,
    sans-serif;
  letter-spacing: 0.12em;
}

.value-item h2 {
  margin: 0;
  color: var(--plum);
  font-size: clamp(1.75rem, 2.7vw, 3rem);
  font-weight: 600;
  line-height: 1.08;
}

.value-item p {
  max-width: 760px;
  margin: 14px 0 0;
  font-size: 1.05rem;
  line-height: 1.64;
}

.retailer-note {
  color: var(--muted);
  font-size: 0.82rem !important;
}

.process {
  padding-block: clamp(86px, 10vw, 140px);
}

.process h2,
.demo-intro h2 {
  margin: 0;
  color: var(--plum);
  font-size: clamp(2.6rem, 4.4vw, 4.8rem);
  font-weight: 600;
  letter-spacing: -0.04em;
}

.process-list {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  margin: 58px 0 0;
  padding: 0;
  list-style: none;
}

.process-list li {
  position: relative;
  min-height: 150px;
  padding: 62px 26px 0 0;
  border-top: 1px dashed rgba(74, 23, 54, 0.42);
  color: var(--plum);
  font-family: "Iowan Old Style", Georgia, serif;
  font-size: clamp(1.05rem, 1.45vw, 1.34rem);
  line-height: 1.25;
}

.process-list li span {
  position: absolute;
  top: -20px;
  left: 0;
  width: 40px;
  height: 40px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  color: white;
  background: var(--plum);
  font:
    700 0.9rem/1 ui-sans-serif,
    system-ui,
    sans-serif;
}

.demo-section {
  padding-block: clamp(78px, 9vw, 124px);
  background: var(--paper);
  border-block: 1px solid rgba(74, 23, 54, 0.13);
}

.demo-layout {
  display: grid;
  grid-template-columns: minmax(240px, 0.68fr) minmax(0, 1.32fr);
  gap: clamp(50px, 8vw, 110px);
}

.demo-intro p {
  max-width: 420px;
  margin: 22px 0 0;
  color: var(--muted);
  line-height: 1.65;
}

.interest-form {
  display: grid;
  gap: 24px;
  padding: clamp(24px, 4vw, 44px);
  border: 1px solid rgba(74, 23, 54, 0.32);
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.33);
  box-shadow: 0 22px 60px rgba(69, 38, 32, 0.07);
}

fieldset {
  display: grid;
  gap: 12px;
  margin: 0;
  padding: 0;
  border: 0;
}

legend,
label > span {
  display: block;
  margin-bottom: 9px;
  color: var(--plum);
  font-size: 0.9rem;
  font-weight: 700;
}

.interest-option {
  min-height: 58px;
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 13px 16px;
  border: 1px solid var(--line);
  border-radius: 10px;
  cursor: pointer;
}

.interest-option:has(input:checked) {
  border-color: var(--berry);
  background: rgba(142, 63, 96, 0.07);
  box-shadow: 0 0 0 2px rgba(142, 63, 96, 0.08);
}

.interest-option span {
  margin: 0;
  font-size: 1rem;
  font-weight: 600;
}

input[type="radio"] {
  width: 21px;
  height: 21px;
  accent-color: var(--plum);
}

.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

input:not([type="radio"]),
textarea {
  width: 100%;
  border: 1px solid rgba(74, 23, 54, 0.25);
  border-radius: 9px;
  color: var(--ink);
  background: rgba(255, 250, 242, 0.76);
  font:
    500 1rem/1.4 ui-sans-serif,
    system-ui,
    sans-serif;
}

input:not([type="radio"]) {
  min-height: 50px;
  padding: 11px 14px;
}

textarea {
  min-height: 112px;
  padding: 13px 14px;
  resize: vertical;
}

small {
  color: var(--muted);
  font-weight: 500;
}

.form-actions {
  display: flex;
  align-items: center;
  gap: 20px;
}

.form-actions p {
  margin: 0;
  color: var(--muted);
  font-size: 0.88rem;
}

.form-actions a {
  color: var(--plum);
  text-underline-offset: 3px;
}

.site-footer {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 40px;
  padding-block: 74px;
}

.site-footer p {
  margin: 0;
}

.site-footer > p:first-child {
  color: var(--plum);
  font-size: clamp(1.9rem, 3vw, 3.1rem);
  line-height: 1.05;
}

.site-footer strong {
  font-weight: 600;
}

.footer-note {
  color: var(--muted);
  font-size: 0.76rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

:focus-visible {
  outline: 3px solid var(--clay);
  outline-offset: 4px;
}

@media (max-width: 860px) {
  :root {
    --shell: min(100% - 32px, 680px);
  }

  .site-header {
    min-height: 78px;
  }

  .hero {
    grid-template-columns: 1fr;
    padding-block: 52px 28px;
  }

  .hero-copy {
    padding-bottom: 34px;
  }

  h1 {
    font-size: clamp(3rem, 13.2vw, 5rem);
  }

  .hero-visual {
    width: min(100%, 520px);
    margin-inline: auto;
  }

  .needs-chain {
    grid-template-columns: repeat(3, 1fr);
    padding: 8px 2px 18px;
  }

  .value-item {
    grid-template-columns: 56px minmax(0, 1fr);
  }

  .process-list {
    grid-template-columns: 1fr;
    gap: 0;
    margin-top: 40px;
    padding-left: 20px;
    border-left: 1px dashed rgba(74, 23, 54, 0.42);
  }

  .process-list li {
    min-height: auto;
    padding: 18px 0 30px 48px;
    border-top: 0;
  }

  .process-list li span {
    top: 10px;
    left: -41px;
  }

  .demo-layout {
    grid-template-columns: 1fr;
    gap: 36px;
  }
}

@media (max-width: 540px) {
  :root {
    --shell: calc(100% - 28px);
  }

  .header-link {
    display: none;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
    gap: 18px;
  }

  .button-primary {
    width: 100%;
  }

  .hero-visual img {
    max-height: 510px;
  }

  .needs-chain {
    grid-template-columns: repeat(2, 1fr);
    margin-top: 28px;
  }

  .positioning {
    margin-bottom: 52px;
  }

  .value-item {
    grid-template-columns: 1fr;
    gap: 13px;
  }

  .form-grid,
  .form-actions,
  .site-footer {
    grid-template-columns: 1fr;
    align-items: stretch;
    flex-direction: column;
  }

  .form-actions p {
    text-align: center;
  }

  .site-footer {
    align-items: flex-start;
    padding-block: 52px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}